Free font combinations

Font Styles that Work: 5 Favorite Free Font Combinations

Looking for free font combinations? That’s probably because you realize that nothing will ruin your design faster than the wrong fonts.

That amazing headline you came up with, the words you worked hard to write, the sidebar copy or call out text you want to emphasize … they’ll all be ignored when you use the wrong fonts to communicate them.

Even worse: the wrong font styles might communicate the exact opposite of what you intend, sending a confusing mixed message to your reader.

Read article …Font Styles that Work: 5 Favorite Free Font Combinations

How to Choose and Combine Fonts

Your marketing message is delivered wrapped in fonts.

The fonts you choose — and the way you combine them — will affect how your message and your business are perceived.

That’s why it’s crucial to spend some time searching for and combining unique, readable fonts to represent your business.

When searching for fonts to represent your brand, be sure to:

Know your ideal customer. Do the work necessary to get to know the people you are trying to communicate with. What drives them? Why do they need what your business offers? What is their age group, gender? Knowing these details will help you make appropriate font choices.

Look for readable fonts first. A font may be beautiful, but if it’s not easy to read, you’re defeating the purpose. Reject any fonts that are too script-y, too condensed, too funky.

Remember x-height. Understanding x-height will help you choose readable fonts and be more successful and combining them.

Choose fonts that are available for online and offline use. Some fonts are web-only, some still haven’t been converted to use on the web (although their numbers are diminishing). To keep your brand consistent across print and the web, choose fonts that you can use in both places.

Think about your brand personality. When you are clear about how you want your business to be perceived, it’s easier to find fonts to tell the story.

Watch this video for more on choose and combining fonts — even if you’re not a designer.

 

Why Good Design Matters to Your Brand

This week marks the first in a series of ten video posts that will run on Big Brand System through August.

They feature the ten basic concepts in my Design 101 series. In this series, I’m adding short videos to explain the concepts visually. I’d love to hear what you think!

Do your marketing materials pass the three-second test?

You have just a few seconds to make an impression on your prospects.

The first impression is visual: your colors, fonts and overall style make the initial impact.

After you’ve attracted them with your visual brand, your prospects will move on and read your words.

That’s why it’s important to understand basic design concepts if you’re going to market your business yourself.

Whether you design your materials, or you supervise a designer’s work, a basic understanding of the elements of graphic design will help you build a brand that looks good and communicates clearly.

So I ask you again: do your marketing materials pass the three-second test? Tell me about it in the comments.

The Golden Minute: Use These Three Essential Elements that Start with Design

Capture attention in the first sixty secondsFirst impressions are visual: your viewer’s eyes are the door to the processing part of their brain.

Getting that first impression right through good design is essential if you want to engage readers long enough to absorb the rest of your information.

But if you’re trying to design a marketing piece yourself, you may not be sure how to get attention and keep it. This week’s post will show you the three areas you should focus on the make an immediate impact on your viewer.

Read article …The Golden Minute: Use These Three Essential Elements that Start with Design

Branding for Beginners: 5 Essential Tips for Creating a Brand Identity Yourself

Hi there! If you’re reading an article called “Branding for Beginners,” I’m thinking that creating a brand identity by yourself seems a little daunting to you. 

If that’s the case, I’m here to tell you that …

I know you can do this.

Why?

Because you care more than anyone else about how your brand turns out.

For more on this, see this rant post, Why You Shouldn’t Trust Your Brand to Anyone Else.

If you’re ready to create a brand identity for your business but you don’t know where to start, this branding for beginners post shares branding tips you can use to take your first baby steps.

Let’s do this!

Read article …Branding for Beginners: 5 Essential Tips for Creating a Brand Identity Yourself

Does This Font Make Me Look Fat?

You may not like the way those jeans fit you, but your fonts? Don’t worry: we can do something about your fonts!

Everyone knows that to look good in your clothes, you have to pick the right styles for your body type.

It’s no different with fonts. To pick a great font for your business, you have to know who you expect to read it, and how you plan to use it.

If you’re not happy with the image your fonts are reflecting, read on to find out how to pick some that will be a perfect fit for the style you want your business to convey.

Read article …Does This Font Make Me Look Fat?