Wondering How to Define Your Brand Personality?

Discover how to define your brand personality with this fast, free brand personality quiz.

 

A brand is a living thing — and living things have personalities! That’s why it’s crucial you pinpoint how to define your brand personality before you start creating a brand for your business, your organization, or yourself.

How you define your brand personality will influence how your business shows up in the world.

Think for a moment. Do you want your business to be …

Classic, traditional, steady, and stable?

Or will it be …

Fast-moving, quirky, and modern?

A classic, traditional brand will have a visual and verbal brand that are very different from a modern, quirky brand.

Which one comes closest to defining the brand you want to build?

Scroll down and answer the six quick questions in the free brand personality quiz. You’ll define your brand personality and get branding resources you can use!

Free Brand Personality Quiz

powered by Typeform

Free Workshop: Create Stunning Visuals to Match Your Brand Personality

Express your brand personality with high-impact visual content marketing you create yourself — even if you’re not a designer!

Register for a free on-demand visual marketing workshop to get started today.

You’ll learn how to express your brand personality on your website, in ads, on social media, and in your email marketing.

Drop your name and email address in the form to the form below to start watching the free visual marketing workshop right now.

 

How to Define Your Brand Personality in Your Marketing

If you’re wondering:

… you’ve come to the right place, my friend!

Now that you know your brand personality you need to know how to express your brand personality in your marketing. (Take the Brand Personality Quiz if aren’t sure about your brand personality.)

Keep scrolling for resources that show you how to define your brand personality for your prospects and customers.

How to define your brand personality with visuals and words

You might think that “brand” is the same as “logo.” It’s not.

A logo can be part of a brand, but it’s not the whole story — not by a long shot.

Building an unforgettable brand goes well beyond your logo.

Your brand is the experience customers have when doing business with your company. 

When you express your brand personality consistently throughout the customer experience you’ll create a memorable brand that your customers will trust.

Your brand personality will shine through with every word you use and every visual you create.

What does that look like for the two main brand personality types outlined in the Brand Personality Quiz?

The Classic Brand

how to define your classic brand personality

Read on to learn how to communicate your Classic brand personality. Click on the links to learn more about all the topics mentioned below.

What is a Classic brand like?

  • The Classic brand is traditional and relies on time-tested elements to communicate its personality.
  • Classic brands might be trying to appeal to upscale clientele with a timeless look and feel. 
  • The Classic brand communication style is polished and professional.
  • The communication style of a Classic brand tends to be formal and factual.

This brand personality stands the test of time! 

Verbal brand elements: Classic brand

Your verbal brand consists of your business name, tagline, copywriting, and content marketing.

The Classic brand’s “voice” is authoritative, direct, and polished. 

This “just-the-facts” style is perfect for more conservative industries.

This style builds trust with prospects and customers and helps them feel confident about doing business with your brand.

Visual brand elements: Classic brand

Your visual brand consists of your colors, fonts, and the style of images you use on your website and in social media. 

Here’s a collection of colors that fit the Classic style, which is traditional and reserved:

how to define your classic brand colors: example swatches

The typefaces used by Classic brands are often serif fonts — the ones with “feet.” They reflect a style that has been around for centuries.  

Here’s a collection of fonts that express the Classic brand personality:

how to define your classic brand fonts: examples

The real magic happens when you apply the element of time to your branding decisions.

When you consistently express your brand personality in everything you do over time — in your content marketing, your social media images, your email marketing — people will begin to associate it with your brand. 

And that’s how BIG brands are born!

The Modernist Brand

how to define your modern brand personality

Read on to learn how to communicate your Modernist brand personality. Click on the links to learn more about all the topics mentioned below.

What is a Modernist brand like?

  • This Modernist style business likes to make ideas happen quickly and doesn’t mind taking risks.
  • The Modernist brand personality is contemporary, fast-moving, and energetic.
  • The Modernist communication style is friendly and approachable.
  • The high-energy Modernist brand personality uses colors, typography, and a communication style that reflects a forward-thinking business.

Verbal brand elements: Modernist brand

Your verbal brand consists of your business name, tagline, copywriting, and content marketing.

The Modernist brand’s “voice” is friendly and approachable.

It avoids jargon and aims for clarity in all things.

This helps put a human face on your business and gives your prospects and customers a way to feel personally connected to your offerings.

Visual brand elements: Modernist brand

Your visual brand consists of your colors, fonts, and the style of images you use on your website and in social media. Modernist brands will likely have to re-make their brand image more often than Classic brands to stay ahead of visual trends.

Here’s a collection of colors that fit the Modernist style, which is often vivid and trendy:

how to define your modernist brand colors: example color palettes

The typefaces used by Modernist brands are often sans serif fonts … streamlined with no “feet.” They reflect a graphic style is open and airy.

Here’s a collection of fonts that express the Modernist brand personality:

 

how to define your modernist brand fonts: examples

The real magic happens when you apply the element of time to your branding decisions.

When you consistently express your brand personality in everything you do over time — in your content marketing, your social media images, your email marketing — people will begin to associate it with your brand.

And that’s how BIG brands are born!

Watch Now: How to Define Your Brand Personality with Visual Marketing

Pamela WilsonI’m Pamela Wilson, founder of this site, BIG Brand System.

I’d love to teach you more!

Register for my free on-demand visual marketing workshop and learn how to brand your business using gorgeous visuals you create yourself.

My visual marketing method is perfect for promoting your brand on your website, in ads, on social media, and in your email marketing. 

How to Define Your Brand Personality? Make Your Brand an Experience

Here’s how to define your brand personality by delivering consistent, memorable experiences. 

You’ll do it with:

  • The benefits you commit to delivering. Your products and services will give them more time, money, recognition, acceptance, security, or pleasure. 
  • The promises you make, keep, and exceed. Do you meet the deadline or delivery date? Do you include extras, or go above and beyond the ordinary? Do you find ways to add value? 
  • How you follow up after you’ve delivered. How do you keep in touch? How do you deal with problems that arise? How do you nurture your business relationships over time
Spend some time thinking about how to define your brand personality by delivering a consistent experience to your prospects and customers. They’ll feel like they know your business as well as they know a good friend!

Uncover Your Brand Personality and Make it Shine

Every brand has a personality. One personality isn’t “better” than the other. The most important thing you can do is to figure out early on how to define your brand personality and communicate it consistently.

Once you identify your brand personality you will express it clearly in all the marketing you do.

I’m rooting for you!

Pamela Wilson
Founder, BIG Brand System

How to Define Your Brand Personality: Start with this Free Quiz
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