Discover Your Brand Identity with this Free Brand Personality Quiz
NOTE: This page includes a short, free quiz that will help you identify your brand personality in just a few minutes.
To learn how to make your brand personality shine, don’t miss the free branding workshop at the bottom of this page
– Pamela Wilson,
BIG Brand System
Step 1 to building a profitable brand? Pinpoint your brand personality.
Every brand has a personality, and if you’re in charge of your own brand, it’s crucial to figure out what that personality is so you can communicate it consistently.
Take this quick quiz to discover your brand personality
Do not over think this and don’t be afraid to envision where you’d like your company to be, even if it’s not there now. Choose your best answer and read on.
What your score means
Your brand personality is contemporary, fast-moving and energetic. You like to make ideas happen quickly, and you don’t mind taking risks. Your communication style is friendly and approachable.
Your brand personality is somewhere in the middle. Unfortunately, when it comes to marketing your business, the middle is the worst place to be. The middle is Blandsville. Avoid it all all costs and take a stand!
Your brand personality is traditional, and relies on established ways of getting things done. You might be trying to appeal to upscale clientele, and your communication style is corporate and professional.
How can you express your brand personality?
You probably expect me to talk about your logo, don’t you? A logo can be part of a brand, but it’s not the whole story — not by a long shot.
Building an unforgettable brand goes well beyond your logo.
Your brand is the experience customers have when doing business with your company. It includes:
- The benefits you commit to delivering. These are things like more time or money, recognition, acceptance, security or pleasure. Does your product or service deliver any of these benefits?
- The promises you make and keep. These include the features your product or service offers, and how you deliver them. Do you meet the deadline or delivery date? Do you include extras, or go above and beyond the ordinary? Do you find ways to add value?
- How you follow up after you’ve delivered. This covers aspects of your business like how you keep in touch, how you deal with problems that arise and how you nurture your business relationships over time.
Finally, your visual presentation wraps it up in a cohesive package. At least, it should. Your visual presentation should be a reflection of everything we covered above: the benefits you offer, the promises you make and keep, and the words you use to present your products or services.
Your visual presentation includes things like:
- Your colors
- Your typefaces
- Your logo
- Your overall graphic style
See the bottom of this page for free training that will help you present your brand personality with stunning visuals!
Uncover it and let it shine
Every brand has a personality. One personality isn’t “better” than the other. Once you identify your company’s brand personality you can use that knowledge in all the marketing you do.
The advantage? Your marketing communications will all look and sound like they’re coming from the same source.
Over time, the way you express your brand verbally and visually will be right on target, every time.
Now that you know your brand personality, move on to the next step to building a profitable brand …
Create Stunning Visuals to Match Your Brand Personality
Discover how to draw attention to your brand with high-impact visual content marketing — even if you’re not a designer!
Register for my free on-demand images workshop and learn how to brand your business using gorgeous branded visuals you create yourself.
These visuals are perfect for promoting your brand on your website, in ads, on social media, and in your email marketing. Click to register.