Branding 101: 7 Business Name Traps to Avoid

Today’s post is about seven pitfalls to avoid when you create a brand and business name.

Your business name is an important element that’s directly linked to your ability to grow.

Your business name can make your brand or it can break it.

Don’t hinder your progress by painting yourself into a corner with a name that will hold you back.

Learn what to avoid and what to do when you create a brand and business name by avoiding the seven traps here.

Read article …Branding 101: 7 Business Name Traps to Avoid

Woman searching for a domain name for her online business.

How to Search for a Domain Name That Grows Your New Online Business

Your search for a domain name for an online business may feel monumental — and kind of scary.

I’m here to make it easy, my friend.

My step-by-step process will help you go from …

“What should I name my online business?” to …

“Is the domain name available?” to …

“Check out my new domain name!”

… in no time flat.

First, let’s get a few questions out of the way.

Read article …How to Search for a Domain Name That Grows Your New Online Business

How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

The most powerful brand style guide template isn’t a multi-page document that you glance at a single time.

It’s not an overwhelming brand blueprint that you save deep in the recesses of your hard drive and never review again.

After you read and do the steps in this article, you’ll have a brand style guide that’s simple enough that you can capture it in a single glance.

And it’s small enough to stick somewhere you can see it every day.

My goal is to make it easy to apply your branding elements consistently every time. Consistent application is the #1 secret to a memorable brand!

Let’s dive in so you can put this simple brand style guide template to use today.

Read article …How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

5 Ways to Make a Genuine Connection with Your Virtual Community


You’re a good person. I’m a good person.

But how do we know that about one another?

How can you build trust across the virtual divide that separates us?

If you can’t reliably connect with the prospects you want to reach, you don’t have much hope of building a profitable online business.

Over the years when I’ve met readers for the first time, they’ve said, “I feel like I know you!”

That reaction happens because somehow my work at Big Brand System has connected with them.

Genuine connection in the virtual environment takes time. It’s not simple or easy.

But it’s a worthy goal.

Here’s how to make community connection happen …

Read article …5 Ways to Make a Genuine Connection with Your Virtual Community

Find your brand personality

Why Your Brand Personality is More Important Than You Think


What brand are you?

Having a memorable brand identity helps you stand out from the competition.

But it’s not easy to develop, is it?

It’s tough to put together branding elements like words, colors, fonts, and images in a way that fully expresses how you’d like the world to see your business.

I recommend a simple starting place — discovering your brand personality.

And today, I’m bringing you an easy (fast) way to find your brand personality and begin expressing it to the world.

Read article …Why Your Brand Personality is More Important Than You Think