How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note 1

How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

The most powerful brand style guide template isn’t a multi-page document that you glance at a single time.

It’s not an overwhelming brand blueprint that you save deep in the recesses of your hard drive and never review again.

After you read and do the steps in this article, you’ll have a brand style guide that’s simple enough that you can capture it in a single glance.

And it’s small enough to stick somewhere you can see it every day.

My goal is to make it easy to apply your branding elements consistently every time. Consistent application is the #1 secret to a memorable brand!

Let’s dive in so you can put this simple brand style guide template to use today.

Read article …How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

5 Easy Steps to Create Stunning Content Marketing Images [Examples] 2

5 Easy Steps to Create Stunning Content Marketing Images [Examples]


Content marketing image examples are all around us …

Just look at social media platforms these days to see that visual content marketing is on the rise.

Words are great. So is video and audio.

But images? They communicate fast …

Images are processed in the blink of an eye — 13 milliseconds, according to recent research presented in an MIT study.

When you’re coming up with content marketing ideas, are you thinking visually? Are you remembering to include image creation in your content marketing plans?

If you’re not, you’re effectively ignoring a fast track that goes straight to the brains of your audience members.

Yikes!

All images communicate fast, but the kind of images I’m going to cover in this article are what I call “signature branded images.”

You can think about them as “engagement images.”

No, not this …

Content marketing image engagement isn't this

This is what we’re aiming for …

Content marketing image engagement looks like this

We want our prospects and customers to be pulled right into our content because of the images we add.

Our goal is to use images to:

So … how can you make these “engagement images” a part of your content marketing strategy?

Read on for content marketing image examples and tips you can use right now.

Read article …5 Easy Steps to Create Stunning Content Marketing Images [Examples]

What is Visual Content Marketing? 3

What is Visual Content Marketing?


Content marketing is how we reach our prospects and customers today. I’m a fan! I even wrote a book about content marketing.

What is Visual Content Marketing? 4

But these days, there’s another powerhouse method in town. There’s another channel we need to use. I call it visual content marketing.

What is visual content marketing?

Visual content marketing refers to using images to convey valuable information in an engaging visual format. The purpose? To attract people to your website, your cause, your offers.

Visual content marketing examples include images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.

(Scroll down for visual examples!)

Remind me, please: what’s content marketing?

Content marketing is any information, online or offline, which informs and educates prospects and customers as a way to build trust and engagement.

The most common formats for content marketing today are:

Read article …What is Visual Content Marketing?

Free Stock Photos: My Favorite Resources Today 5

Free Stock Photos: My Favorite Resources Today


On a world wide web full of words, images cut through the noise and get to the point. And free stock photos? Well … they’re a great place to start looking for images.

Free Stock Photos: My Favorite Resources Today 6
Click to pin and share this image!

A well-chosen image will enhance what your words say, and add meaning to your communication.

The good news is that finding great stock photos — even free stock photos — is easier than ever.

There are dozens of websites that offer free stock images. Their business models vary:

  • Some are supported by advertising
  • Some are supported by user donations
  • Some serve as portfolios for a photographer’s work

The free stock photo image resources here — as of this writing — allow you to use their images for free, even for a commercial website.

Read article …Free Stock Photos: My Favorite Resources Today

5 Ways to Make a Genuine Connection with Your Virtual Community 7

5 Ways to Make a Genuine Connection with Your Virtual Community


You’re a good person. I’m a good person.

But how do we know that about one another?

How can you build trust across the virtual divide that separates us?

If you can’t reliably connect with the prospects you want to reach, you don’t have much hope of building a profitable online business.

Over the years when I’ve met readers for the first time, they’ve said, “I feel like I know you!”

That reaction happens because somehow my work at Big Brand System has connected with them.

Genuine connection in the virtual environment takes time. It’s not simple or easy.

But it’s a worthy goal.

Here’s how to make community connection happen …

Read article …5 Ways to Make a Genuine Connection with Your Virtual Community

Woman with brand colors

The Simplest Way to Choose Your Brand Colors in Just 2 Steps

If this, “What should my brand colors be?” question is making you nervous, I get it. It’s a scary step to choose your brand colors.

What if you get it wrong?

Your brand color choice has a powerful impact on how your customers perceive your business.

No pressure!

Here’s the good news:

Adding color to your online marketing materials doesn’t cost anything. The only cost? The time it takes you to decide what brand colors to use.

Maybe that’s why so many people go overboard with color. How can you possibly choose just a handful of brand colors from the millions available?

But showing restraint when choosing a color palette is the #1 way professional graphic designers create memorable brands.

Read on to learn how it’s done!

Read article …The Simplest Way to Choose Your Brand Colors in Just 2 Steps