Content marketing is how we reach our prospects and customers today. I’m a fan! I even wrote a book about content marketing.
But these days, there’s another powerhouse method in town. There’s another channel we need to use. I call it visual content marketing.
What is visual content marketing?
Visual content marketing refers to using images to convey valuable information in an engaging visual format. The purpose? To attract people to your website, your cause, your offers.
Visual content marketing examples include images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.
(Scroll down for visual examples!)
Remind me, please: what’s content marketing?
Content marketing is any information, online or offline, which informs and educates prospects and customers as a way to build trust and engagement.
The most common formats for content marketing today are: