What's your visual strategy? Three multi-colored dandelions represent a visual identity you'll share with the world.

What’s Your Visual Strategy? 5 Easy Ways to Start Building a Vivid Visual Identity for Your Online Business

You have a content strategy, an email strategy, and a launch strategy. But do you have a visual strategy?

If that question makes you want to run for the hills and hide, stick around — I’ve got you covered.

This article is going to share five easy ways to get started building a visual strategy for your online business.

No design degree required!

These are strategies anyone can implement, starting today. 

I’m going to share resources to help you — and plenty of examples so you can see what a memorable visual strategy looks like.

Dive in to learn visual strategy: Use the five tips in this article.

Let’s dive in! 

Read article …What’s Your Visual Strategy? 5 Easy Ways to Start Building a Vivid Visual Identity for Your Online Business

How to Succeed With Your Online Business: Start with These 17 Free Resources

Wondering how to succeed with your online business — but feeling a bit overwhelmed as you build it?

Truth is, there’s Too Much Information out there. If you’re feeling overwhelmed, welcome to the club.

Overwhelmed dog

You’re in very good company.

C’mon in and stay a while, my friend.

Because right here on this page, I’ve gathered some of my top (free!) resources in one place. No need to click around the entire internet.

If you need online business tips and tricks, you’ve just found a whole page of them — complete with a free quiz that will clarify your best next steps, free worksheets, two free workshops, and more.

All in all, there are more than 17 free online business resources on this page, divided into the categories below.

Ready to find how to succeed with your online business — without feeling overwhelmed?

Read article …How to Succeed With Your Online Business: Start with These 17 Free Resources

Content formatting examples and tips

6 Quick Content Formatting Tips That Will Energize Your Page

The content formatting examples you’re about to see can transform the pages of your website.

Sounds like a bold promise, doesn’t it?

Here’s the thing …

You pour hours into researching, writing, polishing, and promoting your content.

But if you want people to actually read and absorb those words you’ve written, you must master content formatting.

You need a blog format that’s easy to skim and pleasing to the eyes.

How to make a sensational first impression with your blog format

The moment they arrive, your site visitor’s fingers are still hovering over their keys, ready to click away.

How will you keep them there?

How will you invite them to stick around and read a while?

My friend, it’s easier than you think.

Today, I’m going to show you how a handful of simple online content formatting examples will help you design a blog post or website page that looks inviting, engaging, and authoritative.

It doesn’t take long to format your blog content in this way, especially once you make it a habit.

Let’s get you into the habit of formatting your website and blog content like a pro.

Read article …6 Quick Content Formatting Tips That Will Energize Your Page

Repurposing Content: 5 Simple Ways to Get Remarkable Reach


“Pamela, writing content is hard enough. What do you mean by ‘repurposing content?'”

Lightbulb representing ideas to repurpose your content and maximize reach

Oh, my friend. We are about to have some fun!

Today, I’m going to introduce a way you can maximize the impact and reach of every piece of content you create with a simple content repurposing workflow.

It’s easy when you have repurposing in mind from the very beginning of your content marketing workflow.

(That’s my secret goal here — to get you thinking about repurposing from the start.)

You’re about to discover:

  • The benefits of repurposing content: Time to get excited about all the reach you’re about to experience!
  • A simple content repurposing strategy: It starts while you’re mapping out your content backbone.
  • Content repurposing examples: You don’t have to try them all — I’ll give you lots of options to choose from and you can pick just a few to explore.

Master Content Marketing bookFirst, let’s state the obvious: If you’re having trouble getting content created, grab your very own copy of my book Master Content Marketing. It will help you structure and create content that attracts an audience and grows your business. The structure you’ll learn will make repurposing content much faster!

Once you’re comfortable with the basic content creation process, it’s time to maximize the impact your content has in the world.

It’s a noisy place here on the internet, and these content repurposing tips will help get your content in front of more people — in more places — so you can drive traffic back to your online business.

Before we start, you may have a few questions. Let’s get those answered. 🙂

Read article …Repurposing Content: 5 Simple Ways to Get Remarkable Reach

What is Visual Content Marketing?

Content marketing is how we reach our prospects and customers today. I’m a fan! I even wrote a book about content marketing.

But these days, there’s another powerhouse method in town. There’s another channel we need to use. I call it visual content marketing.

What is visual content marketing?

Visual content marketing refers to using images to convey valuable information in an engaging visual format. The purpose? To attract people to your website, your cause, your offers.

Visual content marketing examples include images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.

(Scroll down for visual examples!)

Remind me, please: what’s content marketing?

Content marketing is any information, online or offline, which informs and educates prospects and customers as a way to build trust and engagement.

The most common formats for content marketing today are:

Read article …What is Visual Content Marketing?

How to Recognize and Use Sight Lines in Your Images

You’re using images in your content marketing, right?

(Please say yes, please say yes!)

When you pair compelling images with well-written content, you “power up” your marketing messages.

You engage the whole brain of the person you want to reach, because images and words are processed in different areas of the brain.

How cool is that? Images get your prospects’ brains firing on all cylinders.

In today’s post, we’re going to cover sight lines. Sight lines are one of the essentials to keep in mind when choosing and using images.

Get this wrong, and your image could have the opposite effect to what you want. When your sight lines are wrong, the image you choose could actually weaken your message.

But get it right and your image and message will work together in perfect harmony.

Read article …How to Recognize and Use Sight Lines in Your Images