how to search for and find racially diverse stock photos on any stock image website

Racially Diverse Stock Photos: 3 Simple Search Tips to Find the Best Images Fast

Ready to represent the entire human race by using diverse stock photos in your visual marketing?

I’m glad to hear it.

It’s a tiny step in the right direction. 

Word of warning #1: If you aren’t used to making the extra effort to include all types of people with a beautiful range of skin tones, body types, and gender identities, you may feel …

  • Strange. Like anything brand new, it may feel weird and uncomfortable when you start. Do it anyway.
  • Inauthentic. You might feel as though you’re pandering. You might feel like a fake. Do it anyway.
  • Vulnerable. You might worry you’re “doing it wrong.” Do it anyway.

Any discomfort you feel when you make a small extra effort to use racially inclusive imagery in your marketing is nothing. 

Do it because it’s the right thing to do. 

Do it because you want to open the doors of your business to all human beings, not just people who fit a culturally acceptable mold.

Do it because it’s a small way to “vote with your wallet.” 

That’s right: When you search for and download diverse stock photography — even free diverse stock photos — you send a signal to the stock photo site owners.

You tell them you want to see stock photo diversity. That you value diversity. And you’re actively using diverse stock photos.

Word of warning #2: When you represent all of humanity in your marketing images, guess what? You’ll attract a more diverse audience.

When your community is diverse it will be smarter and stronger. But don’t forget that …

You have a responsibility as the leader of a diverse community — you must serve and advocate for your whole customer base.

It’s not enough to throw open your doors and welcome everyone inside. That’s good for you — but is it good for your customers who don’t look like you?

You need to take the time to educate yourself about the challenges faced by people in your community.

You need to actively ensure that everyone feels safe and supported.

You need to do your internal work so that you can show up for people who:

  • Don’t have your ethnic background
  • Don’t share your culture
  • Deal with racism in their everyday lives

This is something I’m working on personally — like many of us, I know I haven’t done enough. Join me in this effort: It will be an ongoing commitment for me.

Let’s start by helping people to see themselves in the images we create and share.

It’s a tiny step in the right direction.

Read article …Racially Diverse Stock Photos: 3 Simple Search Tips to Find the Best Images Fast

What's your visual strategy? Three multi-colored dandelions represent a visual identity you'll share with the world.

What’s Your Visual Strategy? 5 Easy Ways to Start Building a Vivid Visual Identity for Your Online Business

You have a content strategy, an email strategy, and a launch strategy. But do you have a visual strategy?

If that question makes you want to run for the hills and hide, stick around — I’ve got you covered.

This article is going to share five easy ways to get started building a visual strategy for your online business.

No design degree required!

These are strategies anyone can implement, starting today. 

I’m going to share resources to help you — and plenty of examples so you can see what a memorable visual strategy looks like.

Dive in to learn visual strategy: Use the five tips in this article.

Let’s dive in! 

Read article …What’s Your Visual Strategy? 5 Easy Ways to Start Building a Vivid Visual Identity for Your Online Business

How to Succeed With Your Online Business: Start with These 17 Free Resources

Wondering how to succeed with your online business — but feeling a bit overwhelmed as you build it?

Truth is, there’s Too Much Information out there. If you’re feeling overwhelmed, welcome to the club.

Overwhelmed dog

You’re in very good company.

C’mon in and stay a while, my friend.

Because right here on this page, I’ve gathered some of my top (free!) resources in one place. No need to click around the entire internet.

If you need online business tips and tricks, you’ve just found a whole page of them — complete with a free quiz that will clarify your best next steps, free worksheets, two free workshops, and more.

All in all, there are more than 17 free online business resources on this page, divided into the categories below.

Ready to find how to succeed with your online business — without feeling overwhelmed?

Read article …How to Succeed With Your Online Business: Start with These 17 Free Resources

Content formatting examples and tips

6 Quick Content Formatting Tips That Will Energize Your Page

The content formatting examples you’re about to see can transform the pages of your website.

Sounds like a bold promise, doesn’t it?

Here’s the thing …

You pour hours into researching, writing, polishing, and promoting your content.

But if you want people to actually read and absorb those words you’ve written, you must master content formatting.

You need a blog format that’s easy to skim and pleasing to the eyes.

How to make a sensational first impression with your blog format

The moment they arrive, your site visitor’s fingers are still hovering over their keys, ready to click away.

How will you keep them there?

How will you invite them to stick around and read a while?

My friend, it’s easier than you think.

Today, I’m going to show you how a handful of simple online content formatting examples will help you design a blog post or website page that looks inviting, engaging, and authoritative.

It doesn’t take long to format your blog content in this way, especially once you make it a habit.

Let’s get you into the habit of formatting your website and blog content like a pro.

Read article …6 Quick Content Formatting Tips That Will Energize Your Page

Repurposing Content: 5 Simple Ways to Get Remarkable Reach

“Pamela, writing content is hard enough. What do you mean by ‘repurposing content?'”

Oh, my friend. We are about to have some fun!

Today, I’m going to introduce a way you can maximize the impact and reach of every piece of content you create with a simple content repurposing workflow.

It’s easy when you have repurposing in mind from the very beginning of your content marketing workflow.

(That’s my secret goal here — to get you thinking about repurposing content from the start.)

You’re about to discover:

  • The benefits of repurposing content: Time to get excited about all the reach you’re about to experience!
  • A simple content repurposing strategy: It starts while you’re mapping out your content backbone.
  • Content repurposing examples: You don’t have to try them all — I’ll give you lots of options to choose from and you can pick just a few to explore.
Master Content Marketing book

First, let’s state the obvious: If you’re having trouble getting content created, grab your very own copy of my book Master Content Marketing. It will help you structure and create content that attracts an audience and grows your business. The structure you’ll learn will make repurposing content much faster!

Once you’re comfortable with the basic content creation process, it’s time to maximize the impact your content has in the world.

It’s a noisy place here on the internet, and these content repurposing tips will help get your content in front of more people — in more places — so you can drive traffic back to your online business.

Before we start, you may have a few questions. Let’s get those answered. 🙂

Read article …Repurposing Content: 5 Simple Ways to Get Remarkable Reach

What is Visual Content Marketing?

Content marketing is how we reach our prospects and customers today. I’m a fan! I even wrote a book about content marketing.

But these days, there’s another powerhouse method in town. There’s another channel we need to use. I call it visual content marketing.

What is visual content marketing?

Visual content marketing refers to using images to convey valuable information in an engaging visual format. The purpose? To attract people to your website, your cause, your offers.

Visual content marketing examples include images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.

(Scroll down for visual examples!)

Remind me, please: what’s content marketing?

Content marketing is any information, online or offline, which informs and educates prospects and customers as a way to build trust and engagement.

The most common formats for content marketing today are:

Read article …What is Visual Content Marketing?