Content formatting examples and tips

6 Quick Content Formatting Tips That Will Energize Your Page

You pour hours into researching, writing, polishing, and promoting your content.

But there’s one crucial task you must master if you want people to actually read and absorb those words you’ve written … content formatting.

How to make a sensational first impression (and grab skimmers by the eyeballs)

6 Quick Content Formatting Tips That Will Energize Your Page 1
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The moment they arrive, your site visitor’s fingers are still hovering over their keys, ready to click away.

How will you keep them there?

How will you invite them to stick around and read a while?

My friend, it’s easier than you think.

Today, I’m going to show you how a handful of simple content marketing formatting examples that will help you design a page that looks inviting, engaging, and authoritative.

It doesn’t take long to polish your content in this way, especially once you make it a habit.

Let’s get you into the habit of formatting your website text like a pro.

Read article …6 Quick Content Formatting Tips That Will Energize Your Page

How to Succeed With Your Online Business: 17 Free Resources 2

How to Succeed With Your Online Business: 17 Free Resources

 Wondering how to succeed with your online business — but feeling a bit overwhelmed as you build it?

Truth is, there’s Too Much Information out there. If you’re feeling overwhelmed, welcome to the club.

You’re in very good company.

Overwhelmed dog

C’mon in and stay a while, my friend.

Because right here on this page, I’ve gathered some of my top (free!) resources in one place. No need to click around the entire internet.

If you need online business tips and tricks, you’ve just found a whole page of them — complete with free worksheets, a free workshop, a free course, and more.

All in all, there are 17 free online business resources on this page, divided into the categories below.

Ready to find exactly what you need?

Read article …How to Succeed With Your Online Business: 17 Free Resources

Repurposing Content: 5 Simple Ways to Get Remarkable Reach 3

Repurposing Content: 5 Simple Ways to Get Remarkable Reach

“Pamela, writing content is hard enough. What do you mean by ‘repurposing content?'”

Lightbulb representing ideas to repurpose your content and maximize reach

Oh, my friend. We are about to have some fun!

Today, I’m going to introduce a way you can maximize the impact and reach of every piece of content you create with a simple content repurposing workflow.

It’s easy when you have repurposing in mind from the very beginning of your content marketing workflow.

(That’s my secret goal here — to get you thinking about repurposing from the start.)

You’re about to discover:

  • The benefits of repurposing content: Time to get excited about all the reach you’re about to experience!
  • A simple content repurposing strategy: It starts while you’re mapping out your content backbone.
  • Content repurposing examples: You don’t have to try them all — I’ll give you lots of options to choose from and you can pick just a few to explore.

Master Content Marketing bookFirst, let’s state the obvious: If you’re having trouble getting content created, grab your very own copy of my book Master Content Marketing. It will help you structure and create content that attracts an audience and grows your business. The structure you’ll learn will make repurposing content much faster!

Once you’re comfortable with the basic content creation process, it’s time to maximize the impact your content has in the world.

It’s a noisy place here on the internet, and these content repurposing tips will help get your content in front of more people — in more places — so you can drive traffic back to your online business.

Before we start, you may have a few questions. Let’s get those answered. 🙂

Read article …Repurposing Content: 5 Simple Ways to Get Remarkable Reach

What is Visual Content Marketing? 4

What is Visual Content Marketing?

Content marketing is how we reach our prospects and customers today. I’m a fan! I even wrote a book about content marketing.

What is Visual Content Marketing? 5

But these days, there’s another powerhouse method in town. There’s another channel we need to use. I call it visual content marketing.

What is visual content marketing?

Visual content marketing refers to using images to convey valuable information in an engaging visual format. The purpose? To attract people to your website, your cause, your offers.

Visual content marketing examples include images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.

(Scroll down for visual examples!)

Remind me, please: what’s content marketing?

Content marketing is any information, online or offline, which informs and educates prospects and customers as a way to build trust and engagement.

The most common formats for content marketing today are:

Read article …What is Visual Content Marketing?

How to Recognize and Use Sight Lines in Your Images 6

How to Recognize and Use Sight Lines in Your Images

You’re using images in your content marketing, right?

(Please say yes, please say yes!)

When you pair compelling images with well-written content, you “power up” your marketing messages.

You engage the whole brain of the person you want to reach, because images and words are processed in different areas of the brain.

How cool is that? Images get your prospects’ brains firing on all cylinders.

In today’s post, we’re going to cover sight lines. Sight lines are one of the essentials to keep in mind when choosing and using images.

Get this wrong, and your image could have the opposite effect to what you want. When your sight lines are wrong, the image you choose could actually weaken your message.

But get it right and your image and message will work together in perfect harmony.

Read article …How to Recognize and Use Sight Lines in Your Images