What is Visual Content Marketing?

Content marketing is how we reach our prospects and customers today. I’m a fan! I even wrote a book about content marketing.

But these days, there’s another powerhouse method in town. There’s another channel we need to use. I call it visual content marketing.

What is visual content marketing?

Visual content marketing refers to using images to convey valuable information in an engaging visual format. The purpose? To attract people to your website, your cause, your offers.

Visual content marketing examples include images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.

(Scroll down for visual examples!)

Remind me, please: what’s content marketing?

Content marketing is any information, online or offline, which informs and educates prospects and customers as a way to build trust and engagement.

The most common formats for content marketing today are:

Read article …What is Visual Content Marketing?

How to Recognize and Use Sight Lines in Your Images

You’re using images in your content marketing, right?

(Please say yes, please say yes!)

When you pair compelling images with well-written content, you “power up” your marketing messages.

You engage the whole brain of the person you want to reach, because images and words are processed in different areas of the brain.

How cool is that? Images get your prospects’ brains firing on all cylinders.

In today’s post, we’re going to cover sight lines. Sight lines are one of the essentials to keep in mind when choosing and using images.

Get this wrong, and your image could have the opposite effect to what you want. When your sight lines are wrong, the image you choose could actually weaken your message.

But get it right and your image and message will work together in perfect harmony.

Read article …How to Recognize and Use Sight Lines in Your Images