I’ve heard every excuse imaginable over the years. Most of the time it’s directed at me as a sort of backhanded compliment to my abilities:
“I’m just not creative at all.”
“I can’t draw a straight line.”
“I gave up on creativity when I outgrew crayons.”
I always smile and nod politely. They’re trying to say something nice about my abilities, but they’re telling lies to themselves. Why?
Because anyone can learn this stuff.
In the Beginning…
You see, marketing has been around since the first caveman discovered he could sell his excess berries. Design has been around since that same caveman discovered he could crush those berries and draw on the wall of his cave. Marketing and design together have been around since that very same caveman made a big picture of berries on the wall outside his cave, so that everyone could find his berry stand.
OK, I made that up. But you get the idea: marketing and design aren’t new, and since they’ve been around forever, rules have developed for both practices.
There are proven ways to develop loyal customers. There are techniques to making your materials more compelling. I’m obsessed with all of it. (Have you seen the photo above? That’s just part of my book collection. Let’s not even talk about my collection of notes in Evernote, or my bookmarked links, or the forums and courses I’ve joined to learn more about all of this.)
Now that the entire Design 101 series has been posted, I am looking forward to sharing what I know, answering questions and becoming a resource for small business owners who need to create their own marketing materials.
And I want to hear from you. Please let me know what is most confusing about marketing your business. Tell me what you’d like me to cover here, and I’ll do my best to answer your questions, delving into my archive of resources to bring you the best, most up-to-date information I can get my hands on.
Thanks for reading, and let’s start the questions now! Please click on the comments link, and let me know what I can do for you.