Pamela Wilson

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Why I Think You Can Learn Design and Marketing

brand marketing is within your grasp if you educate yourself about design

I’ve heard every excuse imaginable over the years. Most of the time it’s directed at me as a sort of backhanded compliment to my abilities:

“I’m just not creative at all.”
“I can’t draw a straight line.”
“I gave up on creativity when I outgrew crayons.”

I always smile and nod politely. They’re trying to say something nice about my abilities, but they’re telling lies to themselves. Why?

Because anyone can learn this stuff.

In the Beginning…

You see, marketing has been around since the first caveman discovered he could sell his excess berries. Design has been around since that same caveman discovered he could crush those berries and draw on the wall of his cave. Marketing and design together have been around since that very same caveman made a big picture of berries on the wall outside his cave, so that everyone could find his berry stand.

OK, I made that up. But you get the idea: marketing and design aren’t new, and since they’ve been around forever, rules have developed for both practices.

The Rules

There are proven ways to develop loyal customers. There are techniques to making your materials more compelling. I’m obsessed with all of it. (Have you seen the photo above? That’s just part of my book collection. Let’s not even talk about my collection of notes in Evernote, or my bookmarked links, or the forums and courses I’ve joined to learn more about all of this.)

Now that the entire Design 101 series has been posted, I am looking forward to sharing what I know, answering questions and becoming a resource for small business owners who need to create their own marketing materials.

And I want to hear from you. Please let me know what is most confusing about marketing your business. Tell me what you’d like me to cover here, and I’ll do my best to answer your questions, delving into my archive of resources to bring you the best, most up-to-date information I can get my hands on.

Thanks for reading, and let’s start the questions now! Please click on the comments link, and let me know what I can do for you.

Pamela Wilson

I want to help you take the next step. Pick your free workshop topic and let’s do this!

11 thoughts on “Why I Think You Can Learn Design and Marketing”

  1. Pamela, I asked my readers a similar question just yesterday. I wasn’t surprised a the tiny number of responses–I think people get so overwhelmed they don’t know where to begin.

    But I also think my crowd tends to have more introverts in it.

    Looking forward to see what unfolds here. Worst case, you and I can chat 😉

  2. Pamela,

    One of my best friends claims to have no creativity. I have tried for years to convince her that she is creative, just not in the traditional way. I loved your 101 series exactly because you showed that there are rules that can be learned that will help anyone be creative–in their own unique way.

  3. Yes overwhelmed would be a good description of my marketing challenge. You could pick any aspect in the mix and I need help with it.
    I’ve run my business flying solo for six years and find the marketing to be my greatest challenge. I read heaps and try to ‘get’ the essentials. The truth be known, as I’m redoing my website I realise that I still don’t have a clue about a tag line or usp that describes what I do! Every day in business there are elements of my marketing I see as room for improvement in. Email replies to inquires. Good ads.to various market sectors. Website copy..Finding a marketing person who connects with your product ! Having no one but your self to check your thinking!! the list is endless. By sheer luck and determination not to give up, I manage to sell enough of my products to get by.
    There are huge numbers of business soloists who try to do it all ’til they can afford to outsource..Ironically it’s that period as the business needs to get known and grow when marketing is critical, and businesses struggle to afford it.

    • Siita, you hit the nail on the head: it’s precisely at the beginning that businesses really need the marketing help, and it’s when they can least afford it. This is what motivates me to put together this blog and now my course: I have been there, and I want to help!

  4. This feeling of being overwhelmed by all the stuff one encounters on the Internet is an understatement. I have personally felt that way on quite a few occassions. Nevertheless we press on because once we get into the mode of searching in order to improve ourselves, we can never stop, it is human nature to seek, to search and find that which will improve and help the individual to grow himself/herself or his/her business to the next level.

    I think we all have the ability to think, design and create. Some of us, myself included, just need a hand to get those design juices flowing, and then we must learn marketing or else we will be designing for ourselves. Which is fine if that is all you want to do.

    Marketing to me is very important because it provides the marketer with the tools with which to showcase ones talent, gifts and abilities.

  5. There are so many people, programs, and books about marketing that it’s positively mind boggling.

    As someone with a limited budget, I go with the old adage, one step at a time.

    I am learning on my own that marketing takes time to build recognition.

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